BraveBuy.com - Company Journal

BraveBuy.com Strategies are going into a Secret Forum

2012-01-13T06:30:00.000-08:00

Hey guys,

The problem with my business is the question I get every so often: What does my company do?

I cant exactly tell you how I make this work and my marketing strategies are secret ( for now). I can't exactly reveal secrets and my exact campaigns. All I have to say is that I have been working hard and grinding on an exclusive knowledge forum known as Affplaybook.

The stuff I get there is legendary and I'm going to put a few of my own marketing case studies. If you're free, go check it out.

Peace Out.

When Affiliates Do everything "right" but fail

2012-01-07T01:07:00.001-08:00

http://affplaybook.com/blog/musings/when-affiliates-do-everything-right-and-fail/

Losing Money? What to do? Panic? Nah...

2012-01-07T00:34:00.000-08:00

The problem with every new business is the problem of losing money to start the business, then there's the problem of figuring out how to make the business profitable...

My first advertising campaign is no different. I spent over $42 USD and made $7.20 USD. Pretty pathetic huh?

Yup the numbers are pretty much expected... but do you think I came into business to just talk bs about making money? Nope, I'm looking to cash in on the best opportunities of the season.

I tested 10 offers and found the one converted the best (still at a loss tho). Whats Next?

The next natural step is to figure out how to tweak the best offer with landing pages to raise conversion until its converting profitably. Or find better targets...or find a better, higher payout niche...

Just be happy you are getting results and you are successfully paying for results in the market.

The Importance of a Network

2011-12-31T00:07:00.001-08:00

How to Dominate the World of Affiliate Marketing? Is it even Possible?

2011-12-31T00:06:00.000-08:00

Affiliate Internet Marketing is a wonderfully optimistic business. Low barriers to entry, global opportunity to reach any customer in the world as long as that person is on the internet.

But the nature of the industry makes it difficult for anyone to come out on top. Since there are low barriers to entry and the business is highly scalable, there are many successful affiliate rising up into the industry every year. This means more competition over the same keywords/urls that you are targeting. So you may be making profit for this month over some certain keywords/urls that you bid for on ppv/ppc traffic sources, but who knows? There will be someone competing for those urls/keywords tomorrow. It's not surprising that profits will dip.

Affiliate marketing is never a passive game, its an active game of finding new opportunities and milk them dry while they last. When you find successful new opportunities, your ROI could shoot to the roof (ever heard of 1000% ROI? Yeah it happens). So its very important to pioneer new methods through testing and never just follow the techniques that everyone talks about.

There's one undeniable exception: email marketing. Every long term successful marketer has a list of previous buyers or contacts that they can talk to on a regular basis. Its the company's most important asset that could sustain a reliable cash flow.

Lastly, ensure that your business has the possibility of achieve a exponential increase in value through the network effect. Build forums, knowledge groups:

Watch this:

BraveBuy.com - Company Details

2011-12-21T21:27:00.000-08:00

This blog is dedicated to the community of CPA affiliates and marketers. It is also dedicated to my father so that he will have a record of the operations of the company. It will keep a written record of BraveBuy.com's marketing campaigns and metrics.

Firstly, let me share more about this company BraveBuy.com.

BraveBuy.com is a partnership between Joshua Cheong and Cheong Kok Kee. BraveBuy.com is a CPA publisher that uses paid traffic sources and convert them to leads/sales. Basically, BraveBuy.com is a traffic broker.

The main objective of the company is to form profitable CPA campaigns by matching traffic sources with high converting offers. Unprofitable campaigns and traffic sources will be weeded out and profitable campaigns will be milked as long as they last.

BraveBuy.com operations are based on the Pareto principle of 80/20. The allocation of advertising capital is allocated accordingly: 80% of advertisement spending on existing profitable campaigns and traffic sources, 20% of advertisement spending on new campaigns, offers and traffic sources.

Tracking of ad performance is done automatically through a sophisticated free software known as Prosper202. Modifications are made to the software to include additional metrics that are useful for understanding the ad performance.

BraveBuy.com will work closely with the affiliate managers to get new insight in the CPA offers that are profitable. Metrics such as EPC, number of publishers, average daily volume & demographics will be obtained before-hand when engaging in building a new campaign (many thanks to Eddy Kuah for this bit of advice).

The overall plan for the next 3 months will be written down in the next blog post, but for now, I'm signing off!

Stay classy, Internet.

Joshua Cheong
Campaign Manager, BraveBuy.com